Posts tagged with Employer Branding:

Recession and world-wide crisis especially in the automotive sector turned HR-priorities in many mainly medium-sized companies upside down. Where there was still twelve months ago that fierce need for engineers, there is today the concern to engage and retain employees which had been recruited in a real war for talent.
Currently reflecting opportunities and threats for [...]

Even senior managers – this is what I experience – misunderstand employer branding as a mere recruiting tool designed with the purpose of “selling” the employer to selected candidates. In this perceptive landscape the employment becomes a product sold by the company as employer. In this landscape a working contract – money for my time, [...]